Get in the press

If you are carrying out fundraising for us or an awareness activity and would like to publicise your event to the local press, we can help. We have put together some media guidelines on how to wow a journalist.


Hit the headlines in the local press

What the press are normally looking for:

  • Real-life stories: If you or someone you know has had an experience of meningitis that you/they are happy to share.
  • Timely stories: If you or a member of your family suffered meningitis at a particular time of year use that seasonality as a hook to get the media’s interest. (i.e. if your experience happened at Christmas time then the media will be more interested in your story at that time of year.)
  • Stories about new initiatives or events: If your event is the first of its kind, or taking place in a new venue, the local media are likely to be interested - particularly if there is a good photo opportunity!
  • Something unusual or quirky: The media is always interested in stories that are different; for example, if you are holding an event which is the longest or fastest of its kind, or if it involves a crazy stunt (such as bathing in baked beans), or perhaps it involves a local celebrity. All of these factors will help to secure media coverage.


We're here to help

The Meningitis Trust’s communications team is on hand to answer any questions you may have. Please call 01453 768000, email pressoffice@meningitis-trust.org or contact your local Trust representative.

The Meningitis Trust is grateful for your efforts to generate media coverage. However, because the communication is coming from you, and not the Meningitis Trust, the charity cannot accept any responsibility for your communication.

 

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